Master Your Niche
As a seller looking to make a difference, you must be able to define your market. This will help you understand your target buyers and the types of products to market to them, this move will certainly put you ahead of your competitors on the mall. To be able to master your market and understand your target buyers, find a niche you understand or have interest in building, start with a small niche –or several small niches that you can dominate as the benefits from becoming specialized are endless. If you know more about your product area, you will be able to buy at better prices and people who know you specialize in a particular product area will be more comfortable buying from you.