Write Complete Item Descriptions

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Make your item description as complete as possible. Include all relevant details: size, weight, available color, long usage requirements, any shortcomings that may arise due to poor use, etc. Something you think isn’t important could actually be very important to someone else. Describe your item’s condition, talk about its benefits and uses and keep writing until you run out of something to say. Some people believe that short descriptions are better than long ones and they may be right. However statistics have proven that longer descriptions result in more sales as people tend to believe a longer description has nothing to hide. Also be sure to use all the relevant product keywords in your titles by trying to figure out what keywords people will type into a search box when they are looking for your item. If it comes in colors or sizes, include it in your description.

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