Strategic Advertising for your Online Store- Attracting the Right Buyers
The primary objective of advertising is to get the word out that you have something exciting to offer. This can be anything from an upcoming event you’re promoting, a new product line you’re selling Whether your promotion takes the form of print ads, commercials, billboards or handbills, the content adheres to the rules of journalism by identifying who, what, when, where and why.
You need to be more creative and aggressive in how you market your store. The most important thing to remember as you market your store is that People buy from people, not companies. The easiest way to stand out from the crowd is to have a solid marketing strategy that takes advantage of popular social media networks. Like Facebook, Instagram, Twitter, and Blogs.
Instagram has been seen as a great way to drive traffic and awareness to your store, especially if you know how to target influencers. It provides brands with 25% more engagement than any other social platform. A great way to make use of this avenue is to send free samples to Instagram influencers.
Facebook is another great way to drive traffic, there’s no better place to market special offers and promotions than Facebook. Create discount and offer those discounts exclusively to your Facebook fans. This will entice consumers to frequent your fan page in search of great deals. Take time out to respond to customers or buyers who posts reply’s to your post. Facebook is meant to be interactive, use Facebook to resolve complaints and respond to questions and this is a two-way street that you need to pave as the seller. Also rather than pushing products every chance you get, create and share helpful articles, and positive customer testimonials.
Blogs are also a great way to promote your products, reach out to bloggers, a good way to drive traffic to your store is by being featured on a blog post, you don’t have to target the most successful people, you can target the medium or small audience because they are not always harassed with such and would be very interested when they see them.